Stop Being Handcuffed By
Bad Drivers
You have drivers you want to fire, but you can't because you don't have replacements. We build automated recruiting engines so you can finally afford to clean up your fleet.
Why Your Ads Aren't Working
The "Tenstreet" Wall
Sending Facebook traffic directly to a 20-page application kills your conversion rate. Drivers click, see the SSN field, and leave. We capture them before they drop off.
Shared Lead Scams
Job boards sell the same driver to 5 different carriers. You're paying to get into a fistfight with other recruiters. We generate exclusive leads that only YOU see.
The Safety Trap
When you're desperate for heads in seats, your standards drop. Your OOS rate climbs. Insurance rates spike. We give you enough volume to be picky again.
Stop Renting. Start Owning.
Most agencies hold your data hostage. Here is how we are different.
| Feature | Generic Agencies | Job Boards | TRUE NORTH |
|---|---|---|---|
| Data Ownership | They Own It | They Rent It | YOU Own It |
| Lead Exclusivity | Varies | Shared 5+ Carriers | 100% Exclusive |
| Automated SMS | Rarely | No | Instantly (24/7) |
| Industry Knowledge | Marketing Grads | Tech Company | Fleet Owner (8 Yrs) |
| Pricing | $3k-$5k / Hire | Per Click / Post | Flat Monthly Fee |
"I Built This Because I Was Tired of Burning Money"
My name is Josh Grellner. I don't just run a marketing agency; I run my own fleet here in Oklahoma City.
I know what it feels like to look at an empty truck and know it's costing you $1,000 a day. I know the frustration of agencies promising the moon and delivering "leads" that don't answer the phone.
I built True North to fix this problem for my own fleet first. Now, I install that same engine into other carriers.
I don't want to be your vendor. I want to be your partner.
Ready to Fill Your Trucks?
I only work with 2 new carriers per month to ensure quality.
Email Me: [email protected]
No contracts. Cancel anytime if we don't deliver.